jtotheizzoe:

Science: It’s a Girl Thing! But what the hell does that even mean?

An EU effort to get more young women interested in science produced this promotional video … and I have no idea what message it’s supposed to convey.

Want to be a scientist? Everything we do pretty much has a link to makeup, or dancing fabulously! Watch us distract the silly boy scientist!

I’m not the only one who doesn’t particularly like it. Personally, I don’t think you get women involved in science by creating ridiculously unobtainable images for them to emulate. You let them connect with real women, who they can respect and identify with.

Like this, which is from the same people who did the above, and makes me wonder what they were smoking when they approved that video.

Thoughts?